A live signal.
Buyers are comparing vendors in public right now. That conversation tells you the question. spikk builds the page that answers it, while they are still asking.
Buyers ask an AI engine which vendor to pick, and it answers with three names. spikk builds the pages those answers get pulled from, finished and ready to publish on your own site, so the citation points at you.
It reads before they do. It never talked to sales and never sat through a demo, so it builds the shortlist from public pages that answer the question your buyer actually asked.
By the time anyone contacts you, that shortlist already exists. If you are not on it, nothing registers as a loss. No missed click, no rejected proposal. The deal simply never appears.
Every answer your team writes into a community, a forum, a comment box, is content on a property you do not own. It works, briefly. Then it scrolls away, and what is left behind is a page on their domain that got a little deeper and a little more quotable on your category.
Do that for a year and the platform has a stronger page on your own subject than you do, partly written by you. When the citation finally lands, it points at them.
When the answer gets cited, whose domain is in the citation?
Threads, review sites, press, documentation. On a good day you can influence those. You cannot write them.
Your own pages are the one place where you decide what is there to be found. Right now they describe the company. Homepage, product page, about page. Almost nothing that answers the question a buyer actually asked, in the words they asked it.
Whatever else changes, that page stays yours.
Trigger in, finished page out. Real comparison and category pages, each written to answer one specific question, structured so an engine can read it, quote it and cite it, matched to your brand. Minutes, not weeks.
spikk hands you the finished page and you publish it. Nothing touches your domain, and spikk never posts anywhere on your behalf.
Named when the AI engine assembles the answer, instead of absent from it.
Plenty of pages get read. Very few get quoted. These are built to be quoted.
The exact question, the exact account. Not a template.
Comparing, evaluating, or asking in public. spikk watches for the moment, then builds the page for it.
Buyers are comparing vendors in public right now. That conversation tells you the question. spikk builds the page that answers it, while they are still asking.
A logo on this quarter's list. spikk builds a page tuned to their stack and the question their team is actually working on, not a category page with their name dropped in.
Work trapped in a PDF, where no engine can read it. spikk rebuilds the same content as a page that can be cited.
The hard part was never writing a page. It is making sure an AI engine can read it, parse it, and cite it. spikk builds that layer into every page, so what you publish actually surfaces where buyers are looking.
AI crawlers do not execute JavaScript. Every page is server-rendered, so the full HTML is in the response.
FAQ, HowTo, Article and comparison schema, applied per page type, so engines do not have to guess what the page is.
H2s phrased the way buyers ask, with direct answers underneath. Written to be lifted into an answer.
A machine-readable site descriptor, published at /llms.txt, for LLM discovery and indexing.
Real tables, not text shaped like tables, so an engine can parse and quote them directly when a buyer asks "X vs Y".
spikk reads your site, extracts your type, colour, spacing and component patterns, and applies them to every page it generates.
You'll have more. We're a small team, replying within a day. Send the awkward ones.
Ask us anything →That's spikk.